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Principles of Marketing CLEP TEST

Principles of Marketing CLEP Test

The Principles of Marketing CLEP Test covers the material that is taught in a one-semester class at the 101 college level which could have names like Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, etc. This exam is about the role of marketing in society and within an organization. It is important to understand consumers and their markets as well as marketing mix, market research, international marketing and marketing strategy.

You will also have a general understanding of demographics, technological and political trends.

You will need to answer 100 questions in 90 minutes. There is no penalty for guessing on the test and there are some pretest questions included that are not scored.

Credits: 3

Number of Questions: 100

Time to complete the test: 90 min

Rank of Difficulty: 2

ISBN: 9781614331162

Information you will need to know for the Marketing CLEP test includes:

  • marketing strategy
  • market research
  • ethics in marketing
  • nonprofit marketing
  • consumer behavior
  • positioning
  • branding
  • pricing policies
  • distribution channels

The sections of the Marketing CLEP test are broken down as follows:

8-13% Role of Marketing in Society
17-24% Role of Marketing in a Firm
22-27% Target Marketing
40-50% Marketing Mix

Principles of Marketing CLEP Test.................................$55.00 $34.97

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